Establishing an emotional connection with your customers has been proven to have an immediate effect on your business’ success throughout heaps of studies.
Harvard Business Review’s 2016 research suggests a double digit impact on growth and confirms that “on a lifetime value basis, emotionally connected customers are more than twice as valuable as highly satisfied customers”.
C.W. Park and his fellow researchers wrote in the Journal of Marketing in 2010 that emotional connections lead to higher levels of brand loyalty and financial performance  and best-selling author Simon Sinek explains how brands such as Apple have their ‘why’ to thank for most of their success.
It’s undisputed that a compelling brand story which taps into a deeper level significantly increases your business’ conversion and retention rates. Yet, it’s labelled as unimportant by the vast majority of organisations.
This is a major opportunity for those business that do get it right.
Whether you want to improve your marketing content, launch a new product or go for a complete brand refresh, we can help you distill your brand story, implement it across all your branding and campaigns and filter it through to your content strategy.
We’ll work with you through carefully designed workshops and individual or team coaching to bring your brand to life.
Get a free consultation now to work out what would work best for your business.